Market Research Officer

Job Purpose

• Provide Consumer Insights and Intelligence related support to PC Market and Consumer Research projects and beyond.
• The role contributes to the planning and execution of assigned research projects that lead to relevant, timely and actionable business results.
• Under the supervision of a manager/director, the research executive will plan, organize and analyze organize Consumer Insights and Analytics cross-functional projects and develop consumer-centric strategies in response to and in anticipation of the business needs and opportunities.
• Part of the role is monitor, analyze, and report to stakeholders the different external market factors and trends and give insights on how they will impact the business.
• The role will also monitor new product launches and major activities of competitors.
• The role will also involve working closely with R&D, Strategic Product Innovation, and other internal and external stakeholders to drive projects.
• The role may involve working on volatile, uncertain, complex, and ambiguous projects that requires innovation, creativity, and problem-solving skills.

Duties and Responsibilities

• Develop research briefs that are aligned with business strategies
• Lead the timely execution of all consumer tests in assigned projects with minimal supervision
• Lead the analysis of all consumer tests in assigned projects
• Recommend next steps in assigned projects
• Represent CIA in cross-functional project teams and help provide consumer learning plans and directions
• Collaborate with research vendors in assigned projects
• Support the establishment of a consumer-centric culture in the CIA organization
• Monitor external factors in the Macroenvironment that may have an impact on the organization.
• Monitor major competitor activities and new product launches
• In coordination with the Data Scientists, find out the product trends that are gaining traction in the market
• Other projects that maybe assigned by the manager