The Mission and Vision of Personal Collection: Paving the Way to a Great Life

In the bustling world of direct selling, one name stands out in the Philippines for its commitment to empowering lives and sustainability: Personal Collection Direct Selling, Inc. We are a Filipino-owned company that isn’t just a leader in the industry; we are also a pioneer in integrating environmental consciousness with exceptional business practices.

Our success lies in our unwavering commitment to nation building, anchored on our values of:

  • People Development
  • Excellence
  • Innovation
  • Humility
  • Responsibility for the Environment

Our values are reflected in our vision and mission and applied daily in our heart-to-heart dealings with our employees and dealers, our products, and our noble purpose for our planet and our future. 

Our Vision: Great Life for Every Family

Personal Collection envisions a world where every family experiences a “Great Life.” But what does this Great Life entail? It’s not just about financial stability or access to high-quality products, it’s also about living harmoniously with our environment, enjoying a sustainable lifestyle that doesn’t compromise our planet’s health. 

This vision began in 2003 when our founder, Willie Evangelista, looked around him and saw the millions of Filipinos who wanted a better life. A businessman himself, he realized that this can be achieved by starting a business of selling home and personal essentials. His vision was to bring the Great Life to every family. 

In the last 20 years and counting, hundreds and thousands of Filipino negosyantes who signed up to be PC dealers started living that Great Life, and it all began with Willie’s thoughtful dream of a prosperous life for the Filipino.

This vision of a Great Life for Every Family continues to be our beacon, guiding every strategy, product, and interaction at Personal Collection.

Read more about the Personal Collection story.

Our Mission: Through heart-to-heart, we inspire and nurture everyone with life-changing opportunities. 

At the core of Personal Collection’s mission is the concept of “heart-to-heart.” This isn’t just a catchy phrase; it’s a philosophy that permeates every aspect of our company. It’s about connecting deeply with our customers, understanding their needs, and offering them not just world-class products in biodegradable packaging but real opportunities that can transform their lives. Whether it’s through our extensive product range or our direct selling model, Personal Collection is committed to nurturing and inspiring every individual we touch.

A Diverse Range of Products for a Diverse Range of Needs

Personal Collection’s product portfolio is as diverse as the Filipino families we serve. Spanning 9 categories — including home care, personal care, men’s care, baby care, fragrances, health care, houseware, food and beverages, and intimate apparel — there’s something for every aspect of life. This diversity underscores the company’s commitment to catering to the varied needs and preferences of our customers, ensuring that the Great Life is accessible to all.

#GreenLifeGreatLife: A Commitment to Sustainability 

Understanding the importance of environmental stewardship, Personal Collection doesn’t just talk the talk; we walk the walk. The #GreenLifeGreatLife initiative is a testament to this, focusing on biodegradable packaging and promoting sustainable practices. This commitment to the environment is not just a corporate responsibility but a key element of our vision for a Great Life for Every Family. By implementing these eco-friendly practices on a national scale, Personal Collection is leading the way in sustainable direct selling.

Read more about our Responsibility for the Environment.

The Heart of the Business: Empowering Filipinos

Beyond products and profits, Personal Collection’s true essence lies in our commitment to empowering Filipinos. Through life-changing opportunities in direct selling, our company provides a platform for individuals to achieve financial independence, personal growth, and a sustainable lifestyle. This empowerment is a crucial part of our mission, reflecting our belief that a Great Life is one where individuals have the freedom and capacity to shape their own destinies.

As Personal Collection Direct Selling, Inc. continues to grow and evolve in our 20 years in the industry, the Personal Collection mission and vision remain steadfast. With a strong commitment to sustainability, empowerment through heart-to-heart nurturing for our dealers, and a Great Life for Every Family, our company is not just selling products; we’re building a future. A future where business success and environmental stewardship go hand in hand, and where every Filipino has the opportunity to live a life that is truly great.

Read this article on “What is direct selling and how this can help you earn money.” 

If you want the Great Life for yourself and your family, try direct selling with Personal Collection today. Sign up to be a PC dealer!

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